Agenda

Summit Tracks

Track A: Innovation: Emerging Technologies and Trends
Harnessing innovative technologies to change business models and define new ways to interact with and serve customers, partners, suppliers and employees is a top priority. This track explores emerging trends reshaping business today.
Track B: Business Strategy and Value: Optimize The Impact
Data and analytics functions have always been critical to organizations, but now they have taken center stage as vital to business strategy. This track explored how to prioritize data and analytics investments and develop a strategy to ensure success.
Track C: Analytics Everywhere: Better Decisions, Realize Value
Digital acceleration and agility require analytics to be infused into every role, business process, decision and action. This track addressed how to make analytics fundamental to all parts of the business in a trusted way.

Each Session is Labeled to Help You Identify Relevant Content for Your Role

Data & Analytics Leader
Data Consumer - Decision Maker
Analytics Content Creators

Agenda

8:00 AM

Registration, Breakfast & Networking
Icebreaker Breakfast is Sponsored by SAP
8:00 AM - 9:00 AM | Delivery Style: In-Person | Room No: CR 1040 Lounge

Registration will open every morning at 8 am and remain open until noon. We strongly encourage you to pick up your badge early. Please note - the busiest registration time will be prior to the 9:00 AM Keynote every morning. To avoid delays, take advantage of our early badge pick-up. Breakfast will be available every day 8 am - 9 am. Join other attendees, peers, and partners for Icebreaker Breakfast and Networking before the day's sessions.

9:00 AM

Keynote - Unleash Innovation - Discover the Future
Track B: Business Strategy and Value: Optimize The Impact
9:00 AM - 9:45 AM | Delivery Style: Hybrid | Room No : CR 1040

Karén Virabyan
Sr. Mgr Data Analytics & Visualization

Karén is a Data Evangelist with over 20 years of industry experience. He holds expertise in data governance, modeling, agile analytics, AI, data-driven culture change, leadership development & coaching. He is a vivid mentor/trainer and is widely respected across the technology industry for his knowledge and ability to find solutions. Karén is fascinated by the role of analytics and psychology in decision-making and is passionate about helping organizations design the way decisions are improved. In his current role, he focuses on data literacy and alignment of data and analytics with organizational culture and decision-making.

Ryan Gelburd
Dir. Enterprise Data Technology

Ryan has over 12 years of Data and Analytics experience, wearing different hats throughout his time in the IS organization. A primary driver to success has been cross functional collaboration, bridging IT with business partners to build an enterprise data strategy that aligns to the LSP vision. Ryan is currently a leader in the Enterprise Data organization, working with a diverse and talented team of data professionals responsible for the delivery of data and analytical solutions to drive value across the business.

Simon Viltz
VP Chief Information Officer

Our organization has gone through dramatic changes in the last two years. Data and analytics has simultaneously been a driver, enabler and response to these changes. Although it is tempting to think things will "return to normal", there will be no old or new normal. In a world of continuous uncertainty, we must use data and analytics innovation to influence business decisions that will drive positive results into the future.

9:45 AM

Break - 9:45 AM - 10:00 AM

10:00 AM

Track Session - AI and Machine Learning: Finding New Insights
Track C: Analytics Everywhere: Better Decisions, Realize Value
10:00 AM - 10:45 AM | Delivery Style: Hybrid | Room No : CR 1040

Alan Jacobson
Chief Data & Analytics Officer

Alan Jacobson is the Chief Data and Analytics officer (CDAO) of Alteryx, driving data initiatives and accelerating digital business transformation for the Alteryx global customer base. As CDAO, Alan leads the company’s data science practice as a best-in-class example of how a company can get maximum leverage out of its data and the insights it contains. He is responsible for data management and governance, product and internal data, and the use of the Alteryx Platform to drive continued growth. Prior to joining Alteryx, Alan held a variety of leadership roles at Ford Motor Company; most recently leading a team of data scientists to drive digital transformation across the enterprise, helping grow the number of Alteryx users at Ford to 10,000. As an Alteryx evangelist at Ford, Alan spent many years leveraging the Alteryx Platform across the company and witnessed first-hand the impact a culture of analytics can have on the bottom line and what it takes to succeed as a data-driven enterprise.

Organizations are consuming and producing more data than ever before creating an unprecedented analytics gap. Accelerating your business decision making is critical to your organizations success. One of the key challenges faced by most companies is delivering and uncovering new insights with speed in order to remain competitive. In this session we will discuss how next-generation AI can reveal business trends and deeper understanding of your consumers, and enable you to understand the story behind your competitors and the market.

Track Session - How the Commercial Data Store (CDS) is changing the landscape of Commercial Data & Analytics across Hershey
Track C: Analytics Everywhere: Better Decisions, Realize Value
10:00 AM - 10:45 AM | Delivery Style: Hybrid | Room No : CR 3140

Jack Slettebak
Mgr. Data Integration

Jack Slettebak has been supporting CDS almost since its inception and spearhead the data & capability roadmap from within the Commercial Data Strategy team.

Kelsey Licul
Sr Analyst Commercial Data Strategy

Kelsey Licul has been supporting CDS almost since its inception and spearhead the data & capability roadmap from within the Commercial Data Strategy team.

Jess Roberts,
Sr Analyst Strategic Revenue Solutions

Jess Roberts is part of the Commercial Data Strategy team, supporting Hershey’s Strategic Revenue Growth Management team.

CDS is Hershey’s single source of truth for accessing Commercial Data assets across the organization (e.g. Category, Customer, & Syndicated data) . In 2022 a team of 20+ Data Analysts, Engineers, Visualization Engineers, Data Scientists, and more have been dedicated to building the data foundation and establishing this new analytics platform for Hershey. This session will cover: CDS is Hershey’s single source of truth for accessing Commercial Data assets across the organization (e.g. Category, Customer, & Syndicated data) . In 2022 a team of 20+ Data Analysts, Engineers, Visualization Engineers, Data Scientists, and more have been dedicated to building the data foundation and establishing this new analytics platform for Hershey. This session will cover:

  • CDS Overview
  • What data exists in the platform
  • Key use cases and success stories

Round Table - Enhancing Data Preparation
Track A: Innovation: Emerging Technologies and Trends
10:00 AM - 10:45 AM | Delivery Style: Hybrid | Room No : CR 2021

Ed Corcoran
Cloud Solutions Architect Microsoft

Husband, father, world traveler, current Cloud Solutions Architect for Microsoft, former DBA, and a reformed systems administrator, who started as a paratrooper.Ed is an experienced Solutions Architect with a demonstrated history of working with Cloud Scale Data Solutions. Skilled in Data Warehousing, Data Governance, Power BI, Cosmos DB, Machine Learning, Azure Data Services, and Team Building. Ed also wrote a book: the Microsoft Power BI Data Analyst Certification Guide

Sean Donovan
Intelligence Technical Specialist

Sean is an Intelligence Technical Specialist for the U.S. Northeast region at Microsoft, supporting Power BI. Helping to empower every person and every organization on the planet to achieve more.

Great reports start with great data. Uncover new possibilities within Excel and Power BI to make your data easier to interpret and visualize.

Workshop - Introduction SAP Analytics Cloud
Track A: Innovation: Emerging Technologies and Trends
10:00 AM - 11:45 AM | Delivery Style: Hybrid | Room No : CR 3021

Andre Lopez
Principal Solution Engineer, BTP East

Andre is an experienced solution advisor. He started his journey in Europe in early 2000 focusing on data & Analytics solutions. He works closely with customers demonstrating the value of SAP Analytics solutions for their specific needs. He’s an avid chess player and he had the chance to cross the path of several world champions when following the games. He lives in NYC and enjoys the cultural vibrancy of the city.

Tom Urso
Principal Solutions Architect

Tom is an experienced and passionate innovation thought leader. He loves helping both commercial and government customers challenge traditional thinking and discover new ways to leverage the latest technologies to solve real problems that deliver customer value through design thinking methodologies. Tom is a subject matter expert and continual learner in the areas of analytics, data warehousing and predictive technology solutions. He can be found dressed up as Obi Wan at a cosplay event, riding his mountain bike day or night and always up for a good episode of Cash Cab and of course Star trek as you would expect from a self-proclaimed geek.

Patrice Czapski
Executive Solution Engineer

Patrice Czapski is a member of the SAP BTP Center of Excellence. She has been working with SAP’s data & analytics solutions for over 25 years and is widely known for being an expert in all things analytics

The Technical Academy workshop covers the basics of building an informative story dashboard in SAP Analytics Cloud. In this hands-on workshop, you will learn how to analyze your business data quickly, build predictive models on a historical dataset and apply it to the current dataset to get predictions to make better business decisions. 

Workshop - Your 1st Tableau Dashboard
Track A: Innovation: Emerging Technologies and Trends
10:00 AM - 11:45 AM | Delivery Style: In-Person | Room No : CR 3222

Rachel Ing
Lead Solutions Engineer

Rachel is a Lead Solutions Engineer within the Consumer Goods group specializing in both Tableau and Salesforce CRM ANalytics. Previously she worked as a consultant on Analytics Implementations Across CG, Retail, and Telco.

Roman Usatin
Principal Solution Engineer

Roman was with Tableau/Salesforce for over 4 years. Prior to joining Tableau, he was in K-12 and university education for 14 years as a teacher, professor, and administrator in various capacities.

New to Tableau? Join this session to learn just how easy it is to visualize your data and create your first dashboard.

Partner's Booth - Meet with Expert 1:1
Track C: Analytics Everywhere: Better Decisions, Realize Value
10:00 AM - 5:00 PM | Delivery Style: Hybrid | Room No : CR 1202

Nancy Duan,
Sr. Solutions Engineer

Nancy Duan is a Solutions Engineer at Alteryx. She helps customers across multiple industries get value out of the Alteryx platform. She assists with use case discovery, workflow build, 1-on-1 coaching sessions, and other enablement activities. Prior to Alteryx, Nancy worked at KPMG in their Center of Excellence and several other technology consulting firms with a focus on Alteryx and Tableau, delivering business insights to a variety of industries.

Kathleen Monks,
Solutions Engineer

Kathleen Monks is a Solutions Engineer at Alteryx. She supports customers in a variety of industries, including retail, manufacturing, and finance, get more value out of their data using the Alteryx platform. She is passionate about upskilling knowledge workers to help them tackle more complex data challenges, and in turn, help them make better decisions for their businesses. Prior to joining Alteryx, she worked at SAS Institute as a systems engineer developing a deep knowledge of the data and analytics space.

Pier Bobys,
Sr. Solution Advisor, Advanced Technologies

Pier Bobys is a Senior Solution Advisor on the Alteryx Advanced Technologies team where she gets to focus primarily on the data science aspects of the Alteryx platform.  Before joining Alteryx, she worked in a variety of roles, including marketing analytics at Time, Inc and American Express, consulting with Booz Allen Hamilton and then shifting gears to pre-sales at IBM and SAP.  She’s passionate about analytics and loves nothing more than talking to customers about their data and how Alteryx can help them achieve their analytics goals.   

This popular session provides 45 minutes of undivided attention and support of a partner's expert who will listen to and guide end-users on the matters most critical to their success. End-users will get feedback on a key initiative or share an urgent challenge. These sessions are available to Analytics Content Creators only. Preregistration is required. Space is limited. Attendees should share the discussion topic when booking time with experts.

Partner's Booth - Meet with Expert 1:1
Track C: Analytics Everywhere: Better Decisions, Realize Value
10:00 AM - 5:00 PM | Delivery Style: Hybrid | Room No : CR 1200

Tasmia Alam,
Intelligence Technical Specialist

Tasmia Alam is an Intelligence Technical Specialist at Microsoft with a background in consulting. Her passions in BI development, data visualizations, and storytelling with data has led her to a customer focused role where she thrives in building customer engagement around these focus areas.

Chris Chalmers,
Principal Intelligence Technical Specialist

This popular session provides 45 minutes of undivided attention and support of a partner's expert who will listen to and guide end-users on the matters most critical to their success. End-users will get feedback on a key initiative or share an urgent challenge. These sessions are available to Analytics Content Creators only. Preregistration is required. Space is limited. Attendees should share the discussion topic when booking time with experts.

Partner's Booth - Meet with Expert 1:1
Track C: Analytics Everywhere: Better Decisions, Realize Value
10:00 AM - 5:00 PM | Delivery Style: Hybrid | Room No : CR 3020

Tom Urso,
Principal Solutions Architect

Tom is an experienced and passionate innovation thought leader. He loves helping both commercial and government customers challenge traditional thinking and discover new ways to leverage the latest technologies to solve real problems that deliver customer value through design thinking methodologies. Tom is a subject matter expert and continual learner in the areas of analytics, data warehousing and predictive technology solutions. He can be found dressed up as Obi Wan at a cosplay event, riding his mountain bike day or night and always up for a good episode of Cash Cab and of course Star trek as you would expect from a self-proclaimed geek.

Patrice Czapski,
Executive Solution Engineer

Patrice Czapski is a member of the SAP BTP Center of Excellence. She has been working with SAP’s data & analytics solutions for over 25 years and is widely known for being an expert in all things analytics

Andre Lopez,
Principal Solution Engineer, BTP East

Andre is an experienced solution advisor. He started his journey in Europe in early 2000 focusing on data & Analytics solutions. He works closely with customers demonstrating the value of SAP Analytics solutions for their specific needs. He’s an avid chess player and he had the chance to cross the path of several world champions when following the games. He lives in NYC and enjoys the cultural vibrancy of the city.

This popular session provides 45 minutes of undivided attention and support of a partner's expert who will listen to and guide end-users on the matters most critical to their success. End-users will get feedback on a key initiative or share an urgent challenge. These sessions are available to Analytics Content Creators only. Preregistration is required. Space is limited. Attendees should share the discussion topic when booking time with experts.

Partner's Booth - Meet with Expert 1:1
Track C: Analytics Everywhere: Better Decisions, Realize Value
10:00 AM - 5:00 PM | Delivery Style: Hybrid | Room No : CR 1201

Rachel Ing,
Lead Solutions Engineer

Rachel is a Lead Solutions Engineer within the Consumer Goods group specializing in both Tableau and Salesforce CRM ANalytics. Previously she worked as a consultant on Analytics Implementations Across CG, Retail, and Telco.

Roman Usatin,
Principal Solution Engineer

Roman was with Tableau/Salesforce for over 4 years. Prior to joining Tableau, he was in K-12 and university education for 14 years as a teacher, professor, and administrator in various capacities.

Jenn Hunter,
PhData Senior Principal Consultant

Jenn co-leads analytics delivery at phData. She is a 3x Tableau Ambassador and has led her local Tableau User Group (Pittsburgh) for the past 6 years.

Autumn Battani,
PhData Senior Principal Consultant

Autumn is a Tableau Ambassador, has received 6 VOTDs, is a Tableau featured author, and co-leads a Tableau community initiative.

Luke Stanke,
PhData SVP, Analytics and Tableau Visionary

Luke has been using Tableau for over ten years and is a 4-time Tableau Visionary—a recognition given by Tableau to only 45 people worldwide wide for their knowledge of Tableau, their willingness to share that knowledge with others, and help support the global Tableau community. Luke co-leads Workout Wednesday—where the community is challenged to recreate a visualization in Tableau given scant instructions.

This popular session provides 45 minutes of undivided attention and support of a partner's expert who will listen to and guide end-users on the matters most critical to their success. End-users will get feedback on a key initiative or share an urgent challenge. These sessions are available to Analytics Content Creators only. Preregistration is required. Space is limited. Attendees should share the discussion topic when booking time with experts.

10:45 AM

Break - 10:45 AM - 11:00 AM

11:00 AM

Round Table - Top Use Cases for Analytic Innovation
Track C: Analytics Everywhere: Better Decisions, Realize Value
11:00 AM - 11:45 AM | Delivery Style: Hybrid | Room No : CR 3140

Alan Jacobson
Chief Data & Analytics Officer

Alan Jacobson is the Chief Data and Analytics officer (CDAO) of Alteryx, driving data initiatives and accelerating digital business transformation for the Alteryx global customer base. As CDAO, Alan leads the company’s data science practice as a best-in-class example of how a company can get maximum leverage out of its data and the insights it contains. He is responsible for data management and governance, product and internal data, and the use of the Alteryx Platform to drive continued growth. Prior to joining Alteryx, Alan held a variety of leadership roles at Ford Motor Company; most recently leading a team of data scientists to drive digital transformation across the enterprise, helping grow the number of Alteryx users at Ford to 10,000. As an Alteryx evangelist at Ford, Alan spent many years leveraging the Alteryx Platform across the company and witnessed first-hand the impact a culture of analytics can have on the bottom line and what it takes to succeed as a data-driven enterprise.

Tery Lockitski
Sr. Value Engineer, Worldwide Customer Advisory

Tery Lockitski is a member of the Alteryx Worldwide Customer Advisory (WWCA) team. She is an avid former Alteryx customer who focuses on helping IT, Supply Chain Operations, and R&D functions benefit from Alteryx.She has over 25 years of food manufacturing, supply chain, and IT experience having served as CDO at Tate & Lyle, VP Supply Chain at Hitachi, and CTO at PepsiCo.

Nicole Johnson
Sr. Product Manager for Designer Desktop

Nicole Johnson is a Sr. Product Manager at Alteryx and has been an active Alteryx user and super-fan for years. In addition to becoming an ACE in 2018, she also competed in the Alteryx Grand Prix competition at Inspire in Anaheim that same year – and won, as the first solo female to win the Grand Prix. Now, as Sr. Product Manager for Designer Desktop, she’s taking her own years of experience as an Alteryx user at T-Mobile along with ideas from our customers around the world to continue building a roadmap for an even better Designer of the future. She is passionate about enablement, both internally and externally, and loves seeing the lightbulb turn on whenever someone discovers a new way to do magic with Alteryx.

Nancy Duan
Sr. Solutions Engineer

Nancy Duan is a Solutions Engineer at Alteryx. She helps customers across multiple industries get value out of the Alteryx platform. She assists with use case discovery, workflow build, 1-on-1 coaching sessions, and other enablement activities. Prior to Alteryx, Nancy worked at KPMG in their Center of Excellence and several other technology consulting firms with a focus on Alteryx and Tableau, delivering business insights to a variety of industries.

When thinking of automating your processes and implementing analytics where do you start? Should you start with simple use cases or more valuable complex use cases? Have you ever built a workflow or dashboard only to find out that you will never use it again? In this session, our team will be discussing the best practices for identifying top use cases for analytic automation and helping you navigate your journey whether you are an expert or just getting your feet wet.

Track Session - The Gartner Top Trends in Data & Analytics for 2022
Track A: Innovation: Emerging Technologies and Trends
11:00 AM - 11:45 AM | Delivery Style: Hybrid | Room No : CR 1040

David Mayer
VP Program Director, Gartner Research Board

David Mayer has over thirty years of experience in data science, strategic marketing, corporate finance, and management consulting. He currently serves as Vice President and Program Director for Gartner Research Board, after working with data and analytics leaders for three years as a Gartner EITL Leadership Partner. He has managed consulting engagements for clients including Shire Pharmaceuticals, Amadeus, Cisco, Oracle, ViaWest, AT&T, Pizza Hut, General Electric, First Data, CH2M HILL, CMP Media, Tech Data Corporation, Carlson Wagonlit, and Intel, among others.

Top trends in data and analytics technology and practices can help anticipate change and transform uncertainty into opportunity. Data and analytics leaders must factor these trends into key investments that drive new growth, efficiency, resilience and innovation.

Ask the Expert - Data Modeling: The Good, The Bad, and The Ugly
Track C: Analytics Everywhere: Better Decisions, Realize Value
11:00 AM - 11:45 AM | Delivery Style: Hybrid | Room No : CR 2021

Ed Corcoran
Cloud Solutions Architect

Husband, father, world traveler, current Cloud Solutions Architect for Microsoft, former DBA, and a reformed systems administrator, who started as a paratrooper.Ed is an experienced Solutions Architect with a demonstrated history of working with Cloud Scale Data Solutions. Skilled in Data Warehousing, Data Governance, Power BI, Cosmos DB, Machine Learning, Azure Data Services, and Team Building. Ed also wrote a book: the Microsoft Power BI Data Analyst Certification Guide

Good data models deliver great end-user performance, save analyst time and insight, and ensure KPI consistency and regulatory compliance. Great models become building blocks of intuitive AI-driven solutions. Learn more about the Kimball methodology and design best-practices.

11:45 PM

LUNCH BREAK - 11:45 AM - 1:00 PM

12:00 PM

Leaders Circle - Operationalizing and Implementing an Analytics Strategy
Track B: Business Strategy and Value: Optimize The Impact
12:00 PM - 12:45 PM | Delivery Style: Hybrid: By Invite Only | Room No : TBD

Alan Jacobson,
Chief Data & Analytics Officer

Alan Jacobson is the Chief Data and Analytics officer (CDAO) of Alteryx, driving data initiatives and accelerating digital business transformation for the Alteryx global customer base. As CDAO, Alan leads the company’s data science practice as a best-in-class example of how a company can get maximum leverage out of its data and the insights it contains. He is responsible for data management and governance, product and internal data, and the use of the Alteryx Platform to drive continued growth. Prior to joining Alteryx, Alan held a variety of leadership roles at Ford Motor Company; most recently leading a team of data scientists to drive digital transformation across the enterprise, helping grow the number of Alteryx users at Ford to 10,000. As an Alteryx evangelist at Ford, Alan spent many years leveraging the Alteryx Platform across the company and witnessed first-hand the impact a culture of analytics can have on the bottom line and what it takes to succeed as a data-driven enterprise.

Tery Lockitski
Sr. Value Engineer, Worldwide Customer Advisory

Tery Lockitski is a member of the Alteryx Worldwide Customer Advisory (WWCA) team. She is an avid former Alteryx customer who focuses on helping IT, Supply Chain Operations, and R&D functions benefit from Alteryx.She has over 25 years of food manufacturing, supply chain, and IT experience having served as CDO at Tate & Lyle, VP Supply Chain at Hitachi, and CTO at PepsiCo.

Nicole Johnson
Sr. Product Manager for Designer Desktop

Nicole Johnson is a Sr. Product Manager at Alteryx and has been an active Alteryx user and super-fan for years. In addition to becoming an ACE in 2018, she also competed in the Alteryx Grand Prix competition at Inspire in Anaheim that same year – and won, as the first solo female to win the Grand Prix. Now, as Sr. Product Manager for Designer Desktop, she’s taking her own years of experience as an Alteryx user at T-Mobile along with ideas from our customers around the world to continue building a roadmap for an even better Designer of the future. She is passionate about enablement, both internally and externally, and loves seeing the lightbulb turn on whenever someone discovers a new way to do magic with Alteryx.

This lunch session is sponsored by Alteryx and limited to Hershey Leaders.

Modern companies are prioritizing data analytics as a key initiative for their growth and for remaining competitive in the marketplace. One of the key criteria for operationalizing your analytics strategy is empowering your business and teams with self-service analytics and implementing the best practices for governing the roll-out of analytic tools within your org. In this session, we will be discussing key best practices and insights to look out for whether your team is just starting to embrace analytics or is already well on their way.

Data and analytics leaders now have to be able to guide their organizations and lead with purpose in an increasingly complex and rapidly changing data-driven digital business landscape. These lunch sessions are designed specifically for Hershey Leaders offering a curated executive experience, and delivering presentations, discussions, and networking opportunities during the summit.

1:00 PM

Keynote - Democratizing Analytics: Enabling organizations to accelerate analytics innovation, drive growth and empower employees with self-service analytics
Track B: Business Strategy and Value: Optimize The Impact
1:00 PM - 1:45 PM | Delivery Style: Hybrid | Room No : CR 1040

Alan Jacobson
Chief Data & Analytics Officer

Alan Jacobson is the Chief Data and Analytics officer (CDAO) of Alteryx, driving data initiatives and accelerating digital business transformation for the Alteryx global customer base. As CDAO, Alan leads the company’s data science practice as a best-in-class example of how a company can get maximum leverage out of its data and the insights it contains. He is responsible for data management and governance, product and internal data, and the use of the Alteryx Platform to drive continued growth. Prior to joining Alteryx, Alan held a variety of leadership roles at Ford Motor Company; most recently leading a team of data scientists to drive digital transformation across the enterprise, helping grow the number of Alteryx users at Ford to 10,000. As an Alteryx evangelist at Ford, Alan spent many years leveraging the Alteryx Platform across the company and witnessed first-hand the impact a culture of analytics can have on the bottom line and what it takes to succeed as a data-driven enterprise.

Businesses are using data and analytics as a competitive advantage in nearly every industry, and companies that are leading in profit and growth are consistently more analytically savvy than their competition. Similarly, professionals are finding that having these digital skills is leading to more opportunities and the ability to deliver more impactful results. In this talk, you will see how this is playing out and what this might mean for you.

1:45 PM

Break - 1:45 PM - 2:00 PM

2:00 PM

Track Session - OKRs are OK! Power BI Metrics and Microsoft Teams for communicating key results throughout the organization
Track A: Innovation: Emerging Technologies and Trends
2:00 PM - 2:45 PM | Delivery Style: Hybrid | Room No : CR 1040

Ed Corcoran
Cloud Solutions Architect Microsoft

Husband, father, world traveler, current Cloud Solutions Architect for Microsoft, former DBA, and a reformed systems administrator, who started as a paratrooper.Ed is an experienced Solutions Architect with a demonstrated history of working with Cloud Scale Data Solutions. Skilled in Data Warehousing, Data Governance, Power BI, Cosmos DB, Machine Learning, Azure Data Services, and Team Building. Ed also wrote a book: the Microsoft Power BI Data Analyst Certification Guide

Implementing Objectives and Key Results methodology used to require collating many data sources with specialized software. No more! With Power BI App for Teams and Power BI Metrics, easily keep an individual, team, or the entire organization always up-to-date on OKR performance.

Round Table - 3 Dashboard Features To Ensure Success
Track C: Analytics Everywhere: Better Decisions, Realize Value
2:00 PM - 2:45 PM | Delivery Style: Hybrid | Room No : CR 3140

Jenn Hunter
PhData Senior Principal Consultant

Jenn co-leads analytics delivery at phData. She is a 3x Tableau Ambassador and has led her local Tableau User Group (Pittsburgh) for the past 6 years.

You’ve diligently worked with your business partners… chosen the relevant KPIs… and are on the cusp of publishing your dashboard into production. This session will discuss 3 items that might improve your dashboard's adoption and functionality.

Ask the Expert - Experiences with SAC
Track B: Business Strategy and Value: Optimize The Impact
2:00 PM - 2:45 PM | Delivery Style: Hybrid | Room No : CR 3021

Tom Urso
Principal Solutions Architect

Tom is an experienced and passionate innovation thought leader. He loves helping both commercial and government customers challenge traditional thinking and discover new ways to leverage the latest technologies to solve real problems that deliver customer value through design thinking methodologies. Tom is a subject matter expert and continual learner in the areas of analytics, data warehousing and predictive technology solutions. He can be found dressed up as Obi Wan at a cosplay event, riding his mountain bike day or night and always up for a good episode of Cash Cab and of course Star trek as you would expect from a self-proclaimed geek.

Patrice Czapski
Executive Solution Engineer

Patrice Czapski is a member of the SAP BTP Center of Excellence. She has been working with SAP’s data & analytics solutions for over 25 years and is widely known for being an expert in all things analytics

Jason Yeung
VP, Analytics Center of Excellence

Jason Yeung is the Vice President of SAP’s Business Technology Platform (BTP) Center of Excellence practice.  In this role, he leads a team of subject matter experts that work to evangelize, build demand, create innovative plays, and drive customer success for SAP’s portfolio of data and analytics solutions.  He is passionate about all things analytics and is constantly pushing the technology boundaries to build innovative value-based solutions to solve complex analytics challenges.  Prior to SAP, Mr. Yeung held various leadership roles sales, pre-sales, and product management – all in the analytics space.

Discussion with the current SAC users around their experiences & user cases.

Workshop - So you want to Build Alteryx Macros
Track A: Innovation: Emerging Technologies and Trends
2:00 PM - 3:45 PM | Delivery Style: In-Person | Room No : CR 1031

Nancy Duan
Sr. Solutions Engineer

Nancy Duan is a Solutions Engineer at Alteryx. She helps customers across multiple industries get value out of the Alteryx platform. She assists with use case discovery, workflow build, 1-on-1 coaching sessions, and other enablement activities. Prior to Alteryx, Nancy worked at KPMG in their Center of Excellence and several other technology consulting firms with a focus on Alteryx and Tableau, delivering business insights to a variety of industries.

Kathleen Monks
Solutions Engineer

Kathleen Monks is a Solutions Engineer at Alteryx. She supports customers in a variety of industries, including retail, manufacturing, and finance, get more value out of their data using the Alteryx platform. She is passionate about upskilling knowledge workers to help them tackle more complex data challenges, and in turn, help them make better decisions for their businesses. Prior to joining Alteryx, she worked at SAS Institute as a systems engineer developing a deep knowledge of the data and analytics space.

Alteryx macros are some of the most powerful tools in Alteryx that can make it easier to automate processes in Alteryx. A macro is a workflow or group of tools built into a single tool that can be inserted into another workflow. Create a macro to save an analytic process you perform repeatedly. Use the macro within a workflow without having to recreate the analytic process each time.

2:45 PM

Break - 2:45 PM - 3:00 PM

3:00 PM

Workshop - Introduction to Power BI
Track A: Innovation: Emerging Technologies and Trends
3:00 PM - 4:45 PM | Delivery Style: In-Person | Room No : CR 3222

Patrick LeBlanc
Principal Program Manager

Patrick LeBlanc is a currently a Principal Program Manager at Microsoft and a contributing partner to Guy in a Cube. Along with his 15+ years’ experience in IT he holds a Masters of Science degree from Louisiana State University. He is the author and co-author of five SQL Server books. Prior to joining Microsoft he was awarded Microsoft MVP award for his contributions to the community. Patrick is a regular speaker at many SQL Server Conferences and Community events.

Sean Donovan
Intelligence Technical Specialist

Sean is an Intelligence Technical Specialist for the U.S. Northeast region at Microsoft, supporting Power BI. Helping to empower every person and every organization on the planet to achieve more.

Learn how to cleanse and transform data, create beautiful visualizations, build reports, and share insights with your teammates and organization.

Ask the Expert - The Science of Visual Analysis
Track C: Analytics Everywhere: Better Decisions, Realize Value
3:00 PM - 3:45 PM | Delivery Style: Hybrid | Room No : CR 3140

Rachel Ing
Lead Solutions Engineer

Rachel is a Lead Solutions Engineer within the Consumer Goods group specializing in both Tableau and Salesforce CRM ANalytics. Previously she worked as a consultant on Analytics Implementations Across CG, Retail, and Telco.

The human brain processes and memorizes information. Learn how to use this to your advantage to help present information in a quick and efficient manner.

Track Session - Explore end-to-end planning capabilities using SAP Analytics
Track B: Business Strategy and Value: Optimize The Impact
3:00 PM - 3:45 PM | Delivery Style: Hybrid | Room No : CR 1040

Jason Yeung
VP, Analytics Center of Excellence

Jason Yeung is the Vice President of SAP’s Business Technology Platform (BTP) Center of Excellence practice.  In this role, he leads a team of subject matter experts that work to evangelize, build demand, create innovative plays, and drive customer success for SAP’s portfolio of data and analytics solutions.  He is passionate about all things analytics and is constantly pushing the technology boundaries to build innovative value-based solutions to solve complex analytics challenges.  Prior to SAP, Mr. Yeung held various leadership roles sales, pre-sales, and product management – all in the analytics space.

Patrice Czapski
Executive Solution Engineer

Patrice Czapski is a member of the SAP BTP Center of Excellence. She has been working with SAP’s data & analytics solutions for over 25 years and is widely known for being an expert in all things analytics

In this session, we will cover how SAP Analytics can simplify your planning processes by automating collection of your plan, building it from the ground up with drivers, and modeling scenarios from the boardroom. We'll explore top-level target and strategic-level planning approaches and learn how to build a flexible bottom-up planning approach that can be modeled at any level of detail with flexible drivers, including those fed from your predictive models.

Track Session - PowerON: Supercharge Power BI with Writeback & Planning
Track A: Innovation: Emerging Technologies and Trends
3:00 PM - 3:45 PM | Delivery Style: Hybrid | Room No : CR 2021

Mike Marotta
VP Sales

As a trusted executive leader, Mike Marotta plays an integral role in helping Fortune 500 companies bring their vision of integrated planning to life using Power BI. He has extensive experience in Business Intelligence (BI) & Corporate Performance Management (CPM) space and spearheads sales efforts at Power ON. Mike currently resides with his wife and children in the greater Philadelphia, PA area.

Have you ever needed more than just analysis in Power BI? Have you ever wished you could enter data, model, forecast, comment on data points, and write back in real time? With Power ON, you can. This session will feature real-world success stories and use cases, covering Sales Forecasting, Demand Planning, Capacity Planning, etc. Join us to learn how you can Supercharge your Microsoft Power BI with Collaborative Data Collection, Modeling, Planning, Reporting & Write-back.

3:45 PM

Break - 3:45 PM - 4:00 PM

4:00 PM

Ask the Expert - Everything you wanted to know about Data Modeling but were afraid to ask.
Track C: Analytics Everywhere: Better Decisions, Realize Value
4:00 PM - 4:45 PM | Delivery Style: Hybrid | Room No : CR 3021

Nancy Duan
Sr. Solutions Engineer

Nancy Duan is a Solutions Engineer at Alteryx. She helps customers across multiple industries get value out of the Alteryx platform. She assists with use case discovery, workflow build, 1-on-1 coaching sessions, and other enablement activities. Prior to Alteryx, Nancy worked at KPMG in their Center of Excellence and several other technology consulting firms with a focus on Alteryx and Tableau, delivering business insights to a variety of industries.

Kathleen Monks
Solutions Engineer

Kathleen Monks is a Solutions Engineer at Alteryx. She supports customers in a variety of industries, including retail, manufacturing, and finance, get more value out of their data using the Alteryx platform. She is passionate about upskilling knowledge workers to help them tackle more complex data challenges, and in turn, help them make better decisions for their businesses. Prior to joining Alteryx, she worked at SAS Institute as a systems engineer developing a deep knowledge of the data and analytics space.

Creating and building data models is now as accessible as ever. You are no longer required to have any coding background to create a model that can drive powerful business insights and elevate the quality of your analysis. As leaders and business start to ask more questions, creating a model and implementing it is becoming a critical responsibility for anybody who works with data. In this session our experts will help guide you through the do's and don'ts of modeling and answer all of your questions.

Round Table - Self Service Data Modeling
Track C: Analytics Everywhere: Better Decisions, Realize Value
4:00 PM - 4:45 PM | Delivery Style: Hybrid | Room No : CR 2021

Patrice Czapski
Executive Solution Engineer

Patrice Czapski is a member of the SAP BTP Center of Excellence. She has been working with SAP’s data & analytics solutions for over 25 years and is widely known for being an expert in all things analytics

Tom Urso
Principal Solutions Architect

Tom is an experienced and passionate innovation thought leader. He loves helping both commercial and government customers challenge traditional thinking and discover new ways to leverage the latest technologies to solve real problems that deliver customer value through design thinking methodologies. Tom is a subject matter expert and continual learner in the areas of analytics, data warehousing and predictive technology solutions. He can be found dressed up as Obi Wan at a cosplay event, riding his mountain bike day or night and always up for a good episode of Cash Cab and of course Star trek as you would expect from a self-proclaimed geek.

Discussion on how end users perform their own data modeling while working with the certified IT models.

Track Session - Going from Bad Dashboards to Good Dashboards
Track A: Innovation: Emerging Technologies and Trends
4:00 PM - 4:45 PM | Delivery Style: Hybrid | Room No : CR 1040

Autumn Battani
PhData Senior Principal Consultant

Autumn is a Tableau Ambassador, has received 6 VOTDs, is a Tableau featured author, and co-leads a Tableau community initiative.

Autumn will take an existing dashboard and show how you can redesign it to enhance usability. This session will also highlight the use of containers, formatting, and design principles.

5:30 PM

Data Spark After Dark
Sponsored by Alteryx
5:00 PM - 7:00 PM | Delivery Style: In-Person | Room No : Atrium

Before you finish the day you have one last stop to make: Data Spark After Dark. Join this event to enjoy food, drinks, & camaraderie! Network and establish valuable connections with industry-leading partners, peers, and the next generation of Data Analytics professionals. The drinks, conversation, and good times will be flowing. There will be plenty of signature La Cave appetizers and drinks for all. Registration is required and capacity is limited.

8:00 AM

Registration, Breakfast & Networking
Icebreaker Breakfast is Sponsored by SAP
8:00 AM - 9:00 AM | Delivery Style: In-Person | Room No : CR 1040 Lounge

Registration will open every morning at 8 am and remain open until noon. We strongly encourage you to pick up your badge early. Please note - the busiest registration time will be prior to the 9:00 AM Keynote every morning. To avoid delays, take advantage of our early badge pick-up. Breakfast will be available every day 8 am - 9 am. Join other attendees, peers, and partners for Icebreaker Breakfast and Networking before the day's sessions.

9:00 AM

Keynote - SAP Vision & Roadmap
Track B: Business Strategy and Value: Optimize The Impact
9:00 AM - 9:45 AM | Delivery Style: Hybrid | Room No : CR 1040

Jason Yeung
VP, Analytics Center of Excellence

Jason Yeung is the Vice President of SAP’s Business Technology Platform (BTP) Center of Excellence practice.  In this role, he leads a team of subject matter experts that work to evangelize, build demand, create innovative plays, and drive customer success for SAP’s portfolio of data and analytics solutions.  He is passionate about all things analytics and is constantly pushing the technology boundaries to build innovative value-based solutions to solve complex analytics challenges.  Prior to SAP, Mr. Yeung held various leadership roles sales, pre-sales, and product management – all in the analytics space.

Peter Howland
IS Lead for Reporting and Analytics

Peter has 25+ years of delivering BI Solutions at the Hershey Company. He is best known for collaborating and growing bench strength within the Business and IS teams to deliver new and innovative solutions with the latest technology. Peter is currently the IS Lead for Reporting and Analytics on the S4 Program.

Now more than ever, it’s crucial to uncover unknowns, predict future opportunities, gain real-time insights, and empower everyone in your business to make the best decisions possible. Learn more about SAP's vision around unified data and analytics and how our new capabilities empower organizations to be more data driven.

9:45 AM

Break - 9:45 AM - 10:00 AM

10:00 AM

Track Session - The Hershey Data Platform: Advance your Data & Analytics Journey
Track B: Business Strategy and Value: Optimize The Impact
10:00 AM - 10:45 AM | Delivery Style: Hybrid | Room No : CR 2021

Aubrey Pool
Sr Mgr Data Architecture

Aubrey Pool is a passionate Architecture Leader with over 15 years of diverse experience experience leading data engineering, architecture, and data science teams through the modern cloud-based analytics journey.

Ryan Gelburd
Dir Enterprise Data Technology

Ryan has over 12 years of Data and Analytics experience, wearing different hats throughout his time in the IS organization. A primary driver to success has been cross functional collaboration, bridging IT with business partners to build an enterprise data strategy that aligns to the LSP vision.

Ryan is currently a leader in the Enterprise Data organization, working with a diverse and talented team of data professionals responsible for the delivery of data and analytical solutions to drive value across the business.

Join this session to learn how Enterprise Data is building The Hershey Data Platform, an integrated data and analytics ecosystem designed to accelerate business insights from discovery to product rollout. This session will take you through the transformational journey from legacy architecture and platform strategy to a modern enterprise data and analytics framework – with the underlying foundation using Snowflake. The session will also include data security, governance, and thoughts on evolving landscape of an interconnected data ecosystem that includes internal and external data from partners and collaborators.

Round Table - Driving Insights: Visualizations are ok, Insights are way better
Track C: Analytics Everywhere: Better Decisions, Realize Value
10:00 AM AM - 10:45 AM | Delivery Style: Hybrid | Room No : CR 3140

Pier Bobys
Sr. Solutions Advisor, Advanced Technologies

Pier Bobys is a Senior Solution Advisor on the Alteryx Advanced Technologies team where she gets to focus primarily on the data science aspects of the Alteryx platform.  Before joining Alteryx, she worked in a variety of roles, including marketing analytics at Time, Inc and American Express, consulting with Booz Allen Hamilton and then shifting gears to pre-sales at IBM and SAP.  She’s passionate about analytics and loves nothing more than talking to customers about their data and how Alteryx can help them achieve their analytics goals.   

Nancy Duan
Sr. Solutions Engineer

Nancy Duan is a Solutions Engineer at Alteryx. She helps customers across multiple industries get value out of the Alteryx platform. She assists with use case discovery, workflow build, 1-on-1 coaching sessions, and other enablement activities. Prior to Alteryx, Nancy worked at KPMG in their Center of Excellence and several other technology consulting firms with a focus on Alteryx and Tableau, delivering business insights to a variety of industries.

There is a change happening in the world of data storytelling and data visualization. A problem is surfacing that is becoming more and more common. Users are building dashboards but forgetting the end game. They are forgetting that it isn't about the visualizations but driving to insights. In this session, we will discuss how you can stay focused on the ultimate business outcomes and not get distracted by the noise of dashboarding.

Workshop - Day After Dashboard in a Day
Track A: Innovation: Emerging Technologies and Trends
10:00 AM - 11:45 AM | Delivery Style: In-Person | Room No : CR 3222

Patrick LeBlanc
Principal Program Manager

Patrick LeBlanc is a currently a Principal Program Manager at Microsoft and a contributing partner to Guy in a Cube. Along with his 15+ years’ experience in IT he holds a Masters of Science degree from Louisiana State University. He is the author and co-author of five SQL Server books. Prior to joining Microsoft he was awarded Microsoft MVP award for his contributions to the community. Patrick is a regular speaker at many SQL Server Conferences and Community events.

Ed Corcoran
Cloud Solutions Architect Microsoft

Husband, father, world traveler, current Cloud Solutions Architect for Microsoft, former DBA, and a reformed systems administrator, who started as a paratrooper.Ed is an experienced Solutions Architect with a demonstrated history of working with Cloud Scale Data Solutions. Skilled in Data Warehousing, Data Governance, Power BI, Cosmos DB, Machine Learning, Azure Data Services, and Team Building. Ed also wrote a book: the Microsoft Power BI Data Analyst Certification Guide

Make your reports and measures easier to understand and perform better by learning key Data Modeling and DAX tips from Patrick Leblanc.

Workshop - Advanced Features SAP Analytics Cloud
Track A: Innovation: Emerging Technologies and Trends
10:00 AM - 11:45 AM | Delivery Style: Hybrid | Room No : CR 3021

Andre Lopez
Principal Solution Engineer, BTP East

Andre is an experienced solution advisor. He started his journey in Europe in early 2000 focusing on data & Analytics solutions. He works closely with customers demonstrating the value of SAP Analytics solutions for their specific needs. He’s an avid chess player and he had the chance to cross the path of several world champions when following the games. He lives in NYC and enjoys the cultural vibrancy of the city.

Tom Urso
Principal Solutions Architect

Tom is an experienced and passionate innovation thought leader. He loves helping both commercial and government customers challenge traditional thinking and discover new ways to leverage the latest technologies to solve real problems that deliver customer value through design thinking methodologies. Tom is a subject matter expert and continual learner in the areas of analytics, data warehousing and predictive technology solutions. He can be found dressed up as Obi Wan at a cosplay event, riding his mountain bike day or night and always up for a good episode of Cash Cab and of course Star trek as you would expect from a self-proclaimed geek.

Patrice Czapski
Executive Solution Engineer

Patrice Czapski is a member of the SAP BTP Center of Excellence. She has been working with SAP’s data & analytics solutions for over 25 years and is widely known for being an expert in all things analytics

During this workshop, you will use SAP Analytics Cloud to consume multiple data sources to build a single dashboard. You will work with HR (acquired data from Excel), Financial and Shipping data (both stored within HANA) to build this single dashboard. The workshop will focus on creating the single dashboard using Chart creation, Input Controls, GeoMaps, Style formatting, SAC Augmented Analytics – Smart Discovery and Search to Insights and you also will create your own Digital Boardroom.

Track Session - Everything you need to know about Map Layers and Geospatial Capabilities
Track A: Innovation: Emerging Technologies and Trends
10:00 AM - 10:45 AM | Delivery Style: Hybrid | Room No : CR 1040

Luke Stanke
PhData SVP, Analytics and Tableau Visionary

Luke has been using Tableau for over ten years and is a 4-time Tableau Visionary—a recognition given by Tableau to only 45 people worldwide wide for their knowledge of Tableau, their willingness to share that knowledge with others, and help support the global Tableau community. Luke co-leads Workout Wednesday—where the community is challenged to recreate a visualization in Tableau given scant instructions.

We all know that Tableau mapping capabilities are easy right out-of-the-box. This session will be devoted towards advanced mapping techniques and calculations.

Partner's Booth - Meet with Expert 1:1
Track C: Analytics Everywhere: Better Decisions, Realize Value
10:00 AM - 5:00 PM | Delivery Style: Hybrid | Room No : CR 1202

Nancy Duan,
Sr. Solutions Engineer

Nancy Duan is a Solutions Engineer at Alteryx. She helps customers across multiple industries get value out of the Alteryx platform. She assists with use case discovery, workflow build, 1-on-1 coaching sessions, and other enablement activities. Prior to Alteryx, Nancy worked at KPMG in their Center of Excellence and several other technology consulting firms with a focus on Alteryx and Tableau, delivering business insights to a variety of industries.

Kathleen Monks,
Solutions Engineer

Kathleen Monks is a Solutions Engineer at Alteryx. She supports customers in a variety of industries, including retail, manufacturing, and finance, get more value out of their data using the Alteryx platform. She is passionate about upskilling knowledge workers to help them tackle more complex data challenges, and in turn, help them make better decisions for their businesses. Prior to joining Alteryx, she worked at SAS Institute as a systems engineer developing a deep knowledge of the data and analytics space.

Pier Bobys,
Sr. Solution Advisor, Advanced Technologies

Pier Bobys is a Senior Solution Advisor on the Alteryx Advanced Technologies team where she gets to focus primarily on the data science aspects of the Alteryx platform.  Before joining Alteryx, she worked in a variety of roles, including marketing analytics at Time, Inc and American Express, consulting with Booz Allen Hamilton and then shifting gears to pre-sales at IBM and SAP.  She’s passionate about analytics and loves nothing more than talking to customers about their data and how Alteryx can help them achieve their analytics goals.   

This popular session provides 45 minutes of undivided attention and support of a partner's expert who will listen to and guide end-users on the matters most critical to their success. End-users will get feedback on a key initiative or share an urgent challenge. These sessions are available to Analytics Content Creators only. Preregistration is required. Space is limited. Attendees should share the discussion topic when booking time with experts.

Partner's Booth - Meet with Expert 1:1
Track C: Analytics Everywhere: Better Decisions, Realize Value
10:00 AM - 5:00 PM | Delivery Style: Hybrid | Room No : CR 1200

Tasmia Alam,
Intelligence Technical Specialist

Tasmia Alam is an Intelligence Technical Specialist at Microsoft with a background in consulting. Her passions in BI development, data visualizations, and storytelling with data has led her to a customer focused role where she thrives in building customer engagement around these focus areas.

Chris Chalmers,
Principal Intelligence Technical Specialist

This popular session provides 45 minutes of undivided attention and support of a partner's expert who will listen to and guide end-users on the matters most critical to their success. End-users will get feedback on a key initiative or share an urgent challenge. These sessions are available to Analytics Content Creators only. Preregistration is required. Space is limited. Attendees should share the discussion topic when booking time with experts.

Partner's Booth - Meet with Expert 1:1
Track C: Analytics Everywhere: Better Decisions, Realize Value
10:00 AM - 5:00 PM | Delivery Style: Hybrid | Room No : CR 3020

Tom Urso,
Principal Solutions Architect

Tom is an experienced and passionate innovation thought leader. He loves helping both commercial and government customers challenge traditional thinking and discover new ways to leverage the latest technologies to solve real problems that deliver customer value through design thinking methodologies. Tom is a subject matter expert and continual learner in the areas of analytics, data warehousing and predictive technology solutions. He can be found dressed up as Obi Wan at a cosplay event, riding his mountain bike day or night and always up for a good episode of Cash Cab and of course Star trek as you would expect from a self-proclaimed geek.

Patrice Czapski,
Executive Solution Engineer

Patrice Czapski is a member of the SAP BTP Center of Excellence. She has been working with SAP’s data & analytics solutions for over 25 years and is widely known for being an expert in all things analytics

Andre Lopez,
Principal Solution Engineer, BTP East

Andre is an experienced solution advisor. He started his journey in Europe in early 2000 focusing on data & Analytics solutions. He works closely with customers demonstrating the value of SAP Analytics solutions for their specific needs. He’s an avid chess player and he had the chance to cross the path of several world champions when following the games. He lives in NYC and enjoys the cultural vibrancy of the city.

This popular session provides 45 minutes of undivided attention and support of a partner's expert who will listen to and guide end-users on the matters most critical to their success. End-users will get feedback on a key initiative or share an urgent challenge. These sessions are available to Analytics Content Creators only. Preregistration is required. Space is limited. Attendees should share the discussion topic when booking time with experts.

Partner's Booth - Meet with Expert 1:1
Track C: Analytics Everywhere: Better Decisions, Realize Value
10:00 AM - 5:00 PM | Delivery Style: Hybrid | Room No : CR 1201

Rachel Ing,
Lead Solutions Engineer

Rachel is a Lead Solutions Engineer within the Consumer Goods group specializing in both Tableau and Salesforce CRM ANalytics. Previously she worked as a consultant on Analytics Implementations Across CG, Retail, and Telco.

Roman Usatin,
Principal Solution Engineer

Roman was with Tableau/Salesforce for over 4 years. Prior to joining Tableau, he was in K-12 and university education for 14 years as a teacher, professor, and administrator in various capacities.

Jenn Hunter,
PhData Senior Principal Consultant

Jenn co-leads analytics delivery at phData. She is a 3x Tableau Ambassador and has led her local Tableau User Group (Pittsburgh) for the past 6 years.

Autumn Battani,
PhData Senior Principal Consultant

Autumn is a Tableau Ambassador, has received 6 VOTDs, is a Tableau featured author, and co-leads a Tableau community initiative.

Luke Stanke,
PhData SVP, Analytics and Tableau Visionary

Luke has been using Tableau for over ten years and is a 4-time Tableau Visionary—a recognition given by Tableau to only 45 people worldwide wide for their knowledge of Tableau, their willingness to share that knowledge with others, and help support the global Tableau community. Luke co-leads Workout Wednesday—where the community is challenged to recreate a visualization in Tableau given scant instructions.

This popular session provides 45 minutes of undivided attention and support of a partner's expert who will listen to and guide end-users on the matters most critical to their success. End-users will get feedback on a key initiative or share an urgent challenge. These sessions are available to Analytics Content Creators only. Preregistration is required. Space is limited. Attendees should share the discussion topic when booking time with experts.

10:45 AM

Break - 10:45 AM - 11:00 AM

11:00 AM

Ask the Expert - Workflow Optimization
Track A: Innovation: Emerging Technologies and Trends
11:00 AM - 11:45 AM | Delivery Style: Hybrid | Room No : CR 3140

Nancy Duan
Sr. Solutions Engineer

Nancy Duan is a Solutions Engineer at Alteryx. She helps customers across multiple industries get value out of the Alteryx platform. She assists with use case discovery, workflow build, 1-on-1 coaching sessions, and other enablement activities. Prior to Alteryx, Nancy worked at KPMG in their Center of Excellence and several other technology consulting firms with a focus on Alteryx and Tableau, delivering business insights to a variety of industries.

The Alteryx Workflow Journey is never-ending. Our community is always finding and looking for ways to optimize their workflows, scale, and make them better. In this session, our experts will be discussing and helping you uncover opportunities for optimizing your workflows and finding ways to do more and better with less.

Track Session - Rethinking Your Consumer Data Strategy
Track B: Business Strategy and Value: Optimize The Impact
11:00 AM - 11:45 AM | Delivery Style: Hybrid | Room No : CR 1040

Paul Haskins
Global Practice Lead for Gartner Consulting for Data and Analytics

Paul Haskins liaises with the Gartner Research communities to develop and deliver new services that advance data, analytics and AI to enable clients to increase their decision intelligence and operate at digital scale. Previous to Gartner, Mr. Haskins was VP Consulting at CGI Group, where he was responsible for the IM group of practices, including IM business consulting, ECM, WCM and collaboration. He led a team of four directors and 40 consultants and was directly engaged in strategic consulting initiatives. Mr. Haskins was also responsible for service delivery to Government of Canada clients in the science, financial regulatory and Parliamentary clusters.

Retail and CG leaders seek a 360-degree customer view to drive personalization and retention by unifying cross-functional data. The complexity of C360Research shows the Mastered Domains will increasingly be shared externally with Product Data a clear favorite. Objectively identifying strengths and weaknesses is the starting point for process improvement and ultimate transformation. Focus is on creating policies, procedures and shared service efficiencies in the creation and distribution of product data assets.

Round Table - Tableau Roadmap Session
Track B: Business Strategy and Value: Optimize The Impact
11:00 AM - 11:45 AM | Delivery Style: Hybrid | Room No : CR 2021

Matthew Miller
VP Product Management

Matthew's worked with data for more than two decades. Discovering Tableau in 2011 changed that data work into a data passion. Today, he leads the Customer-led Innovation and Programs team at Tableau, crafting the strategy to serve your analytical needs both now and in the future. Matthew lives in Chicago with his wife, five kids, and a cat.

What is coming down the pipeline with Tableau and what features are we unlocking to drive business value.

11:45 AM

Lunch Break - 11:45 AM - 1:00 PM

12:00 PM

Leaders Circle - Enhancing the Culture of Data-Driven Decision Making in Your Organization
Track B: Business Strategy and Value: Optimize The Impact
12:00 PM - 12:45 PM | Delivery Style: Hybrid: By Invite Only | Room No : TBD

Matthew Miller,
VP Product Management

Matthew's worked with data for more than two decades. Discovering Tableau in 2011 changed that data work into a data passion. Today, he leads the Customer-led Innovation and Programs team at Tableau, crafting the strategy to serve your analytical needs both now and in the future. Matthew lives in Chicago with his wife, five kids, and a cat.

This lunch session is sponsored by Tableau and limited to Hershey Leaders.
Decision making is a core capability for every organization, and it is becoming more complex. Decisions are becoming more connected, more contextual, and more continuous. D&A leaders must prepare to reengineer decision making, and ultimately make business decision making a competitive differentiator.
A showcase for select case studies from practitioners who have changed the culture of data-driven decision making. Followed by a discussion with your peers on practical techniques for improving the use of D&A in making business decisions.
Data and analytics leaders now have to be able to guide their organizations and lead with purpose in an increasingly complex and rapidly changing data-driven digital business landscape. These lunch sessions are designed specifically for Hershey Leaders offering a curated executive experience, and delivering presentations, discussions, and networking opportunities during the summit.

1:00 PM

Keynote - Unlock Digital Business Value With Data Literacy and Data-Driven Culture
Track B: Business Strategy and Value: Optimize The Impact
1:00 PM - 1:45 PM | Delivery Style: Hybrid | Room No : CR 1040

Matthew Miller
VP Product Management

Matthew's worked with data for more than two decades. Discovering Tableau in 2011 changed that data work into a data passion. Today, he leads the Customer-led Innovation and Programs team at Tableau, crafting the strategy to serve your analytical needs both now and in the future. Matthew lives in Chicago with his wife, five kids, and a cat.

Successful digital businesses require a data-literate workforce and data-driven culture. Discover and share how to act as a change agent who promotes the transformational impacts of data-driven culture and data literacy as enablers of measurable business outcomes.

1:45 PM

Break - 1:45 PM - 2:00 PM

2:00 PM

Track Session - Nerd Out Time: Cool, New and Secret things you didn't know you could do in Alteryx
Track A: Innovation: Emerging Technologies and Trends
2:00 PM - 2:45 PM | Delivery Style: Hybrid | Room No : CR 1040

Nicole Johnson
Sr. Product Manager for Designer Desktop

Nicole Johnson is a Sr. Product Manager at Alteryx and has been an active Alteryx user and super-fan for years. In addition to becoming an ACE in 2018, she also competed in the Alteryx Grand Prix competition at Inspire in Anaheim that same year – and won, as the first solo female to win the Grand Prix. Now, as Sr. Product Manager for Designer Desktop, she’s taking her own years of experience as an Alteryx user at T-Mobile along with ideas from our customers around the world to continue building a roadmap for an even better Designer of the future. She is passionate about enablement, both internally and externally, and loves seeing the lightbulb turn on whenever someone discovers a new way to do magic with Alteryx.

All the fun features, both new and slightly less new that will make you an Alteryx rockstar on your team. Let's have some fun and talk about all the things that are cool to do and might expand the realm of possibility and blow off the doors of what you thought Alteryx can't do.

Round Table - Guy-in-a-Cube: Ask Me Anything (AMA)
Track A: Innovation: Emerging Technologies and Trends
2:00 PM - 2:45 PM | Delivery Style: Hybrid | Room No : CR 3021

Patrick LeBlanc
Principal Program Manager

Patrick LeBlanc is a currently a Principal Program Manager at Microsoft and a contributing partner to Guy in a Cube. Along with his 15+ years’ experience in IT he holds a Masters of Science degree from Louisiana State University. He is the author and co-author of five SQL Server books. Prior to joining Microsoft he was awarded Microsoft MVP award for his contributions to the community. Patrick is a regular speaker at many SQL Server Conferences and Community events.

Ed Corcoran
Cloud Solutions Architect

Husband, father, world traveler, current Cloud Solutions Architect for Microsoft, former DBA, and a reformed systems administrator, who started as a paratrooper.Ed is an experienced Solutions Architect with a demonstrated history of working with Cloud Scale Data Solutions. Skilled in Data Warehousing, Data Governance, Power BI, Cosmos DB, Machine Learning, Azure Data Services, and Team Building. Ed also wrote a book: the Microsoft Power BI Data Analyst Certification Guide

AMA - Join Patrick LeBlanc as he answers your questions about Power BI. Bring topics ranging from the Power BI Service to the Data Model to Power Query. All Power BI questions are fair game.

Ask the Expert - SAP Analytics Cloud & S4
Track A: Innovation: Emerging Technologies and Trends
2:00 PM - 2:45 PM | Delivery Style: Hybrid | Room No : CR 3140

Andre Lopez
Principal Solution Engineer, BTP East

Andre is an experienced solution advisor. He started his journey in Europe in early 2000 focusing on data & Analytics solutions. He works closely with customers demonstrating the value of SAP Analytics solutions for their specific needs. He’s an avid chess player and he had the chance to cross the path of several world champions when following the games. He lives in NYC and enjoys the cultural vibrancy of the city.

Patrice Czapski
Executive Solution Engineer

Patrice Czapski is a member of the SAP BTP Center of Excellence. She has been working with SAP’s data & analytics solutions for over 25 years and is widely known for being an expert in all things analytics

Jason Yeung
VP, Analytics Center of Excellence

Jason Yeung is the Vice President of SAP’s Business Technology Platform (BTP) Center of Excellence practice.  In this role, he leads a team of subject matter experts that work to evangelize, build demand, create innovative plays, and drive customer success for SAP’s portfolio of data and analytics solutions.  He is passionate about all things analytics and is constantly pushing the technology boundaries to build innovative value-based solutions to solve complex analytics challenges.  Prior to SAP, Mr. Yeung held various leadership roles sales, pre-sales, and product management – all in the analytics space.

Review S4 embedded analytics and SAC Enterprise. Business Content, Live connectivity, Drill trough etc.

Workshop - Building Dashboards for Mobile
Track A: Innovation: Emerging Technologies and Trends
2:00 PM - 3:45 PM | Delivery Style: In-Person | Room No : CR 1031

Luke Stanke
PhData SVP, Analytics and Tableau Visionary

Luke has been using Tableau for over ten years and is a 4-time Tableau Visionary—a recognition given by Tableau to only 45 people worldwide wide for their knowledge of Tableau, their willingness to share that knowledge with others, and help support the global Tableau community. Luke co-leads Workout Wednesday—where the community is challenged to recreate a visualization in Tableau given scant instructions.

Jenn Hunter
PhData Senior Principal Consultant

Jenn co-leads analytics delivery at phData. She is a 3x Tableau Ambassador and has led her local Tableau User Group (Pittsburgh) for the past 6 years.

Autumn Battani
PhData Senior Principal Consultant

Autumn is a Tableau Ambassador, has received 6 VOTDs, is a Tableau featured author, and co-leads a Tableau community initiative.

Creating Mobile Dashboards within the Tableau ecosystem has never been easier. Attend this course to learn the nuances of presenting data on your mobile platforms.

2:45 PM

Break - 2:45 PM - 3:00 PM

3:00 PM

Workshop - Better Together: Alteryx & Tableau & PowerBI
Track A: Innovation: Emerging Technologies and Trends
3:00 PM - 4:45 PM | Delivery Style: In-Person | Room No : CR 3222

Nancy Duan
Sr. Solutions Engineer

Nancy Duan is a Solutions Engineer at Alteryx. She helps customers across multiple industries get value out of the Alteryx platform. She assists with use case discovery, workflow build, 1-on-1 coaching sessions, and other enablement activities. Prior to Alteryx, Nancy worked at KPMG in their Center of Excellence and several other technology consulting firms with a focus on Alteryx and Tableau, delivering business insights to a variety of industries.

Alteryx and Tableau or PowerBI is a powerful combinations that can unlock a ton of value for your team and organization. In this workshop, you will learn how to integrate Alteryx with a visualization solution, simplify data prep, optimize results in Tableau or PowerBI and provide dynamic visualization.

Track Session - Getting started with Hershey Data Catalog and Marketplace
Track B: Business Strategy and Value: Optimize The Impact
3:00 PM - 3:45 PM | Delivery Style: Hybrid | Room No : CR 2021

Kuldeep Sharma
Sr Mgr Data Governance

Kuldeep is a data management professional with vast experience in Data Governance, Master Data Management and Data Quality Management

Success comes from timely decisions based on data, but organizations continue to struggle with finding, inventorying and analyzing vastly distributed and diverse data assets. How do we enable business and analytics community to quickly find the right data from countless sources, how do we enable business to find the right reports/dashboards across a host of reporting solutions at the organization? Data Catalog and Data Marketplace fuels data-driven organizations by providing visibility and context around data and its characteristics, such as location and use. In this session we will talk about Hershey’s Data catalog and marketplace initiative.

Ask the Expert - Techniques to Improve Your Report Performance
Track C: Analytics Everywhere: Better Decisions, Realize Value
3:00 PM - 3:45 PM | Delivery Style: Hybrid | Room No : CR 3021

Patrick LeBlanc
Principal Program Manager

Patrick LeBlanc is a currently a Principal Program Manager at Microsoft and a contributing partner to Guy in a Cube. Along with his 15+ years’ experience in IT he holds a Masters of Science degree from Louisiana State University. He is the author and co-author of five SQL Server books. Prior to joining Microsoft he was awarded Microsoft MVP award for his contributions to the community. Patrick is a regular speaker at many SQL Server Conferences and Community events.

Ed Corcoran
Cloud Solutions Architect Microsoft

Husband, father, world traveler, current Cloud Solutions Architect for Microsoft, former DBA, and a reformed systems administrator, who started as a paratrooper.Ed is an experienced Solutions Architect with a demonstrated history of working with Cloud Scale Data Solutions. Skilled in Data Warehousing, Data Governance, Power BI, Cosmos DB, Machine Learning, Azure Data Services, and Team Building. Ed also wrote a book: the Microsoft Power BI Data Analyst Certification Guide

Enable analytics to move at the speed of thought, not just the speed of your data source. Gain valuable insights into design decisions you can make to increase your report's performance and responsiveness.

Track Session - The benefits of providing your business users End-to-End Analytics.
Track C: Analytics Everywhere: Better Decisions, Realize Value
3:00 PM - 3:45 PM | Delivery Style: Hybrid | Room No : CR 1040

Patrice Czapski
Executive Solution Engineer

Patrice Czapski is a member of the SAP BTP Center of Excellence. She has been working with SAP’s data & analytics solutions for over 25 years and is widely known for being an expert in all things analytics

Andre Lopez
Principal Solution Engineer, BTP East

Andre is an experienced solution advisor. He started his journey in Europe in early 2000 focusing on data & Analytics solutions. He works closely with customers demonstrating the value of SAP Analytics solutions for their specific needs. He’s an avid chess player and he had the chance to cross the path of several world champions when following the games. He lives in NYC and enjoys the cultural vibrancy of the city.

Going beyond visualizations and leveraging augmented analytics and planning to drive action from your data.

3:45 PM

Break - 3:45 PM - 3:45 PM

4:00 PM

Track Session - From Insights to Action: Driving a Data Culture with Power BI
Track B: Business Strategy and Value: Optimize The Impact
4:00 PM - 4:45 PM | Delivery Style: Hybrid | Room No : CR 1040

Patrick LeBlanc
Principal Program Manager

Patrick LeBlanc is a currently a Principal Program Manager at Microsoft and a contributing partner to Guy in a Cube. Along with his 15+ years’ experience in IT he holds a Masters of Science degree from Louisiana State University. He is the author and co-author of five SQL Server books. Prior to joining Microsoft he was awarded Microsoft MVP award for his contributions to the community. Patrick is a regular speaker at many SQL Server Conferences and Community events.

It's important to build a data culture throughout your organization. Join this session to learn how Power BI can help empower your employees to make data-driven decisions. We'll cover how to empower every individual with amazing data experiences, every team through deep collaboration in Office, and every organization at any scale with enterprise-grade analytics tools.

Round Table - Dashboard Makeovers
Track A: Innovation: Emerging Technologies and Trends
4:00 PM - 4:45 PM | Delivery Style: Hybrid | Room No : CR 3140

Jason Yeung
VP, Analytics Center of Excellence

Jason Yeung is the Vice President of SAP’s Business Technology Platform (BTP) Center of Excellence practice.  In this role, he leads a team of subject matter experts that work to evangelize, build demand, create innovative plays, and drive customer success for SAP’s portfolio of data and analytics solutions.  He is passionate about all things analytics and is constantly pushing the technology boundaries to build innovative value-based solutions to solve complex analytics challenges.  Prior to SAP, Mr. Yeung held various leadership roles sales, pre-sales, and product management – all in the analytics space.

Patrice Czapski
Executive Solution Engineer

Patrice Czapski is a member of the SAP BTP Center of Excellence. She has been working with SAP’s data & analytics solutions for over 25 years and is widely known for being an expert in all things analytics

Explore how you can create effective visualizations and dashboards by taking advantage of visualization best practices. You will get to:
* Discuss the design principles for effective visualization and user experience
* Discover visualization types and features available in SAC to create effective visualizations
* Learn the do’s and don'ts for creating effective visualizations

Ask the Expert - BIG DATA: How to Handle 60 Million Row Datasets in Tableau
Track A: Innovation: Emerging Technologies and Trends
4:00 PM - 4:45 PM | Delivery Style: Hybrid | Room No : CR 2021

Roman Usatin
Principal Solution Engineer

Roman was with Tableau/Salesforce for over 4 years. Prior to joining Tableau, he was in K-12 and university education for 14 years as a teacher, professor, and administrator in various capacities.

Learn how to create blazing fast dashboards by understanding how data sources, workbooks, and calculations affect render speeds. This session will perform a deep-dive into a 60M dataset.

5:30 PM

Data Spark After Dark
Sponsored by Tableau
5:00 PM - 7:00 PM | Delivery Style: In-Person | Room No : Atrium

Before you finish the day you have one last stop to make: Data Spark After Dark. Join this event to enjoy food, drinks, & camaraderie! Network and establish valuable connections with industry-leading partners, peers, and the next generation of Data Analytics professionals. The drinks, conversation, and good times will be flowing. There will be plenty of signature La Cave appetizers and drinks for all. Registration is required and capacity is limited.

8:00 AM

Registration, Breakfast & Networking
Icebreaker Breakfast is Sponsored by SAP
8:00 AM - 9:00 AM | Delivery Style: In-Person | Room No : CR 1040 Lounge

Registration will open every morning at 8 am and remain open until noon. We strongly encourage you to pick up your badge early. Please note - the busiest registration time will be prior to the 9:00 AM Keynote every morning. To avoid delays, take advantage of our early badge pick-up. Breakfast will be available every day 8 am - 9 am. Join other attendees, peers, and partners for Icebreaker Breakfast and Networking before the day's sessions.

9:00 AM

Keynote - The Rhythm of Data
Track B: Business Strategy and Value: Optimize The Impact
9:00 AM - 9:45 AM | Delivery Style: Hybrid | Room No : CR 1040

Marc Reguera
WW Power BI Customer Engagement Lead

Marc Reguera has spent 28 years at Microsoft in various leadership positions in Finance and Product groups. Prior experience includes being the Finance leaders of call centers & planning for the US subsidiary. His last 7 years have been spent in the product groups where he leads a WW group of engineers who engage customers & bring their feedback inside the product groups for Power BI & Azure Synapse. Marc has also lead training at Microsoft on storytelling & data visualization.

Patrick LeBlanc
Principal Program Manager

Patrick LeBlanc is a currently a Principal Program Manager at Microsoft and a contributing partner to Guy in a Cube. Along with his 15+ years’ experience in IT he holds a Masters of Science degree from Louisiana State University. He is the author and co-author of five SQL Server books. Prior to joining Microsoft he was awarded Microsoft MVP award for his contributions to the community. Patrick is a regular speaker at many SQL Server Conferences and Community events.

Microsoft will review how organizations have successfully driven a data culture. They will show how to go from data to insight to impact, with real-life scenarios.

9:45 AM

Break - 9:45 AM - 10:00 AM

10:00 AM

Workshop - Introduction to Process & Report Automation with Alteryx
Track A: Innovation: Emerging Technologies and Trends
10:00 AM - 11:45 AM | Delivery Style: In-Person | Room No : CR 3222

Nancy Duan
Solutions Engineer

Nancy Duan is a Solutions Engineer at Alteryx. She helps customers across multiple industries get value out of the Alteryx platform. She assists with use case discovery, workflow build, 1-on-1 coaching sessions, and other enablement activities. Prior to Alteryx, Nancy worked at KPMG in their Center of Excellence and several other technology consulting firms with a focus on Alteryx and Tableau, delivering business insights to a variety of industries.

Pier Bobys
Sr. Solutions Advisor, Advanced Technologies

Pier Bobys is a Senior Solution Advisor on the Alteryx Advanced Technologies team where she gets to focus primarily on the data science aspects of the Alteryx platform.  Before joining Alteryx, she worked in a variety of roles, including marketing analytics at Time, Inc and American Express, consulting with Booz Allen Hamilton and then shifting gears to pre-sales at IBM and SAP.  She’s passionate about analytics and loves nothing more than talking to customers about their data and how Alteryx can help them achieve their analytics goals.   

Automate every step of analytics, including data prep, blending, reporting, predictive analytics, and data science. Access any data source — big or small, on the cloud or on-premises — and experience the simplicity and power of a self-service platform.

Track Session - Hershey Data Analytics: Unwrap Your Insights
Track C: Analytics Everywhere: Better Decisions, Realize Value
10:00 AM - 10:45 AM | Delivery Style: Hybrid | Room No : CR 2021

Elise Sheffer,
Sr Mgr Customer Supply Chain

Elise Sheffer is a people focused leader with experiences in manufacturing, regulatory, food safety and customer relationships. Elise has a passion for problem solving and identifying practical solutions for teams to unlock productivity and prioritize strategic work.

Nick Sass,
Dir Team Lead Regional Food West

Nick Sass is a collaborative leader with 17+ years of Sales and Category Management experience in a multitude of business units including C-Store, Specialty, Mass, Dollar, and Food. Nick excels at developing high performing sales teams by empowering decision making and driving efficiencies that deliver results.

During this time of significant Global Supply Chain disruption, organizations are challenged to manage customer relationships and maintain credibility. Hershey is no exception. Our solution: data transparency and converting data to insights that can be leveraged by our Sales team to guide customer decisions and put us in a position to win with customers.

Round Table - Discovering Insight with AI
Track C: Analytics Everywhere: Better Decisions, Realize Value
10:00 AM - 10:45 AM | Delivery Style: Hybrid | Room No : CR 3140

Marc Reguera
WW Power BI Customer Engagement Lead

Marc Reguera has spent 28 years at Microsoft in various leadership positions in Finance and Product groups. Prior experience includes being the Finance leaders of call centers & planning for the US subsidiary. His last 7 years have been spent in the product groups where he leads a WW group of engineers who engage customers & bring their feedback inside the product groups for Power BI & Azure Synapse. Marc has also lead training at Microsoft on storytelling & data visualization.

Patrick LeBlanc
Principal Program Manager

Patrick LeBlanc is a currently a Principal Program Manager at Microsoft and a contributing partner to Guy in a Cube. Along with his 15+ years’ experience in IT he holds a Masters of Science degree from Louisiana State University. He is the author and co-author of five SQL Server books. Prior to joining Microsoft he was awarded Microsoft MVP award for his contributions to the community. Patrick is a regular speaker at many SQL Server Conferences and Community events.

Learn more about what Power BI's off-the-shelf AI visuals are telling you. Discover how to correctly apply them, how they work, and what insights they can uncover.

Workshop - Self Service Modelling for Analytic Use Cases
Track A: Innovation: Emerging Technologies and Trends
10:00 AM - 11:45 AM | Delivery Style: Hybrid | Room No : CR 3021

Andre Lopez
Principal Solution Engineer, BTP East

Andre is an experienced solution advisor. He started his journey in Europe in early 2000 focusing on data & Analytics solutions. He works closely with customers demonstrating the value of SAP Analytics solutions for their specific needs. He’s an avid chess player and he had the chance to cross the path of several world champions when following the games. He lives in NYC and enjoys the cultural vibrancy of the city.

Tom Urso
Principal Solutions Architect

Tom is an experienced and passionate innovation thought leader. He loves helping both commercial and government customers challenge traditional thinking and discover new ways to leverage the latest technologies to solve real problems that deliver customer value through design thinking methodologies. Tom is a subject matter expert and continual learner in the areas of analytics, data warehousing and predictive technology solutions. He can be found dressed up as Obi Wan at a cosplay event, riding his mountain bike day or night and always up for a good episode of Cash Cab and of course Star trek as you would expect from a self-proclaimed geek.

Patrice Czapski
Executive Solution Engineer

Patrice Czapski is a member of the SAP BTP Center of Excellence. She has been working with SAP’s data & analytics solutions for over 25 years and is widely known for being an expert in all things analytics

This Technical Academy workshop is designed to give an overview of the main capabilities of SAP Data Warehouse Cloud and the visualization of a data model in SAP Analytics Cloud. It covers the data federation and replication aspect from the on-premise and cloud sources as well as the data model creation for the data and business layers. The model outcome is the base for the analytic dashboard creation, visualization of the business data and key metrics.

Track Session - 30 Tips in 30 Minutes - Make your life easy with our fabulous life hacks!
Track A: Innovation: Emerging Technologies and Trends
10:00 AM - 10:45 AM | Delivery Style: Hybrid | Room No : CR 1040

Autumn Battani,
PhData Senior Principal Consultant

Autumn is a Tableau Ambassador, has received 6 VOTDs, is a Tableau featured author, and co-leads a Tableau community initiative.

Jenn Hunter,
PhData Senior Principal Consultant

Jenn co-leads analytics delivery at phData. She is a 3x Tableau Ambassador and has led her local Tableau User Group (Pittsburgh) for the past 6 years.

Luke Stanke,
PhData SVP, Analytics and Tableau Visionary

Luke has been using Tableau for over ten years and is a 4-time Tableau Visionary—a recognition given by Tableau to only 45 people worldwide wide for their knowledge of Tableau, their willingness to share that knowledge with others, and help support the global Tableau community. Luke co-leads Workout Wednesday—where the community is challenged to recreate a visualization in Tableau given scant instructions.

Join us as we demonstrate as many Tableau tips & tricks as time allows!

Partner's Booth - Meet with Expert 1:1
Track C: Analytics Everywhere: Better Decisions, Realize Value
10:00 AM - 3:00 PM | Delivery Style: Hybrid | Room No : CR 1202

Nancy Duan,
Sr. Solutions Engineer

Nancy Duan is a Solutions Engineer at Alteryx. She helps customers across multiple industries get value out of the Alteryx platform. She assists with use case discovery, workflow build, 1-on-1 coaching sessions, and other enablement activities. Prior to Alteryx, Nancy worked at KPMG in their Center of Excellence and several other technology consulting firms with a focus on Alteryx and Tableau, delivering business insights to a variety of industries.

Kathleen Monks,
Solutions Engineer

Kathleen Monks is a Solutions Engineer at Alteryx. She supports customers in a variety of industries, including retail, manufacturing, and finance, get more value out of their data using the Alteryx platform. She is passionate about upskilling knowledge workers to help them tackle more complex data challenges, and in turn, help them make better decisions for their businesses. Prior to joining Alteryx, she worked at SAS Institute as a systems engineer developing a deep knowledge of the data and analytics space.

Pier Bobys,
Sr. Solution Advisor, Advanced Technologies

Pier Bobys is a Senior Solution Advisor on the Alteryx Advanced Technologies team where she gets to focus primarily on the data science aspects of the Alteryx platform.  Before joining Alteryx, she worked in a variety of roles, including marketing analytics at Time, Inc and American Express, consulting with Booz Allen Hamilton and then shifting gears to pre-sales at IBM and SAP.  She’s passionate about analytics and loves nothing more than talking to customers about their data and how Alteryx can help them achieve their analytics goals.   

This popular session provides 45 minutes of undivided attention and support of a partner's expert who will listen to and guide end-users on the matters most critical to their success. End-users will get feedback on a key initiative or share an urgent challenge. These sessions are available to Analytics Content Creators only. Preregistration is required. Space is limited. Attendees should share the discussion topic when booking time with experts.

Partner's Booth - Meet with Expert 1:1
Track C: Analytics Everywhere: Better Decisions, Realize Value
10:00 AM - 3:00 PM | Delivery Style: Hybrid | Room No : CR 1200

Tasmia Alam,
Intelligence Technical Specialist

Tasmia Alam is an Intelligence Technical Specialist at Microsoft with a background in consulting. Her passions in BI development, data visualizations, and storytelling with data has led her to a customer focused role where she thrives in building customer engagement around these focus areas.

Chris Chalmers,
Principal Intelligence Technical Specialist

This popular session provides 45 minutes of undivided attention and support of a partner's expert who will listen to and guide end-users on the matters most critical to their success. End-users will get feedback on a key initiative or share an urgent challenge. These sessions are available to Analytics Content Creators only. Preregistration is required. Space is limited. Attendees should share the discussion topic when booking time with experts.

Partner's Booth - Meet with Expert 1:1
Track C: Analytics Everywhere: Better Decisions, Realize Value
10:00 AM - 3:00 PM | Delivery Style: Hybrid | Room No : CR 3020

Tom Urso,
Principal Solutions Architect

Tom is an experienced and passionate innovation thought leader. He loves helping both commercial and government customers challenge traditional thinking and discover new ways to leverage the latest technologies to solve real problems that deliver customer value through design thinking methodologies. Tom is a subject matter expert and continual learner in the areas of analytics, data warehousing and predictive technology solutions. He can be found dressed up as Obi Wan at a cosplay event, riding his mountain bike day or night and always up for a good episode of Cash Cab and of course Star trek as you would expect from a self-proclaimed geek.

Patrice Czapski,
Executive Solution Engineer

Patrice Czapski is a member of the SAP BTP Center of Excellence. She has been working with SAP’s data & analytics solutions for over 25 years and is widely known for being an expert in all things analytics

Andre Lopez,
Principal Solution Engineer, BTP East

Andre is an experienced solution advisor. He started his journey in Europe in early 2000 focusing on data & Analytics solutions. He works closely with customers demonstrating the value of SAP Analytics solutions for their specific needs. He’s an avid chess player and he had the chance to cross the path of several world champions when following the games. He lives in NYC and enjoys the cultural vibrancy of the city.

This popular session provides 45 minutes of undivided attention and support of a partner's expert who will listen to and guide end-users on the matters most critical to their success. End-users will get feedback on a key initiative or share an urgent challenge. These sessions are available to Analytics Content Creators only. Preregistration is required. Space is limited. Attendees should share the discussion topic when booking time with experts.

Partner's Booth - Meet with Expert 1:1
Track C: Analytics Everywhere: Better Decisions, Realize Value
10:00 AM - 3:00 PM | Delivery Style: Hybrid | Room No : CR 1201

Rachel Ing,
Lead Solutions Engineer

Rachel is a Lead Solutions Engineer within the Consumer Goods group specializing in both Tableau and Salesforce CRM ANalytics. Previously she worked as a consultant on Analytics Implementations Across CG, Retail, and Telco.

Roman Usatin,
Principal Solution Engineer

Roman was with Tableau/Salesforce for over 4 years. Prior to joining Tableau, he was in K-12 and university education for 14 years as a teacher, professor, and administrator in various capacities.

Jenn Hunter,
PhData Senior Principal Consultant

Jenn co-leads analytics delivery at phData. She is a 3x Tableau Ambassador and has led her local Tableau User Group (Pittsburgh) for the past 6 years.

Autumn Battani,
PhData Senior Principal Consultant

Autumn is a Tableau Ambassador, has received 6 VOTDs, is a Tableau featured author, and co-leads a Tableau community initiative.

Luke Stanke,
PhData SVP, Analytics and Tableau Visionary

Luke has been using Tableau for over ten years and is a 4-time Tableau Visionary—a recognition given by Tableau to only 45 people worldwide wide for their knowledge of Tableau, their willingness to share that knowledge with others, and help support the global Tableau community. Luke co-leads Workout Wednesday—where the community is challenged to recreate a visualization in Tableau given scant instructions.

This popular session provides 45 minutes of undivided attention and support of a partner's expert who will listen to and guide end-users on the matters most critical to their success. End-users will get feedback on a key initiative or share an urgent challenge. These sessions are available to Analytics Content Creators only. Preregistration is required. Space is limited. Attendees should share the discussion topic when booking time with experts.

11:00 AM

Round Table - Dashboard Performance - Loads in 3 minutes? We'll get it to 3 seconds
Track A: Innovation: Emerging Technologies and Trends
11:00 AM - 11:45 AM | Delivery Style: Hybrid | Room No : CR 2021

Luke Stanke
PhData SVP, Analytics and Tableau Visionary

Luke has been using Tableau for over ten years and is a 4-time Tableau Visionary—a recognition given by Tableau to only 45 people worldwide wide for their knowledge of Tableau, their willingness to share that knowledge with others, and help support the global Tableau community. Luke co-leads Workout Wednesday—where the community is challenged to recreate a visualization in Tableau given scant instructions.

Take an existing dashboard and improve the performance.

Track Session - Jumpstarting Your Data Science Journey at Hershey: Better Business Decisions Through Machine Learning (ML)
Track C: Analytics Everywhere: Better Decisions, Realize Value
11:00 AM - 11:45 AM | Delivery Style: Virtual | Room No : Virtual

Xiao Yang
Dir Data Science

Seasoned analytics leader with broad and versatile knowledge of the analytics and data science landscape, combined with a strong business acumen, enabling design and deployment of commercial analytics/machine learning solutions. Xiao has a strong knowledge in design and build of machine learning pipelines including data extraction, feature engineering from structured and unstructured data; and extensive experience in commercializing ML solutions with latest AI/ML technologies (NLP, Computer Vision, Deep Learning) across multiple platforms (e.g., AWS and GCP).

Data science is no longer a buzz word for CPG companies like Hershey. ML-based predictive analytics are being widely deployed to drive more critical decisions related to merchandising, marketing and consumer targeting at an unprecedented speed. In this session, the Enterprise Data Science team will provide a practical guide on how to jumpstart your journey by partnering with business stakeholders to showcase the wins through a couple of projects and many useful insights uncovered so far.

Track Session - The Future of Storytelling
Track C: Analytics Everywhere: Better Decisions, Realize Value
11:00 AM - 11:45 AM | Delivery Style: Hybrid | Room No : CR 1040

Marc Reguera
WW Power BI Customer Engagement Lead

Marc Reguera has spent 28 years at Microsoft in various leadership positions in Finance and Product groups. Prior experience includes being the Finance leaders of call centers & planning for the US subsidiary. His last 7 years have been spent in the product groups where he leads a WW group of engineers who engage customers & bring their feedback inside the product groups for Power BI & Azure Synapse. Marc has also lead training at Microsoft on storytelling & data visualization.

Patrick LeBlanc
Principal Program Manager

Patrick LeBlanc is a currently a Principal Program Manager at Microsoft and a contributing partner to Guy in a Cube. Along with his 15+ years’ experience in IT he holds a Masters of Science degree from Louisiana State University. He is the author and co-author of five SQL Server books. Prior to joining Microsoft he was awarded Microsoft MVP award for his contributions to the community. Patrick is a regular speaker at many SQL Server Conferences and Community events.

We will go over practical examples of best practices for structured storytelling in a business environment and effective data visualization.

11:45 AM

Lunch Break - 11:45 AM - 1:00 PM

1:00 PM

Round Table - Decision Intelligence, Decision Thinking and Decision Models
Track C: Analytics Everywhere: Better Decisions, Realize Value
1:00 PM - 1:45 PM | Delivery Style: Hybrid | Room No : CR 3140

Pier Bobys
Sr. Solutions Advisor, Advanced Technologies

Pier Bobys is a Senior Solution Advisor on the Alteryx Advanced Technologies team where she gets to focus primarily on the data science aspects of the Alteryx platform.  Before joining Alteryx, she worked in a variety of roles, including marketing analytics at Time, Inc and American Express, consulting with Booz Allen Hamilton and then shifting gears to pre-sales at IBM and SAP.  She’s passionate about analytics and loves nothing more than talking to customers about their data and how Alteryx can help them achieve their analytics goals.   

Tery Lockitski
Sr. Value Engineer, Worldwide Customer Advisory

Tery Lockitski is a member of the Alteryx Worldwide Customer Advisory (WWCA) team. She is an avid former Alteryx customer who focuses on helping IT, Supply Chain Operations, and R&D functions benefit from Alteryx.She has over 25 years of food manufacturing, supply chain, and IT experience having served as CDO at Tate & Lyle, VP Supply Chain at Hitachi, and CTO at PepsiCo.

Decision thinking improves the way BI, analytics and AI are used in business decision-making. This interactive session will discuss attendee questions on trends, industry standards and best practices. How data and analytics can help you raise the right questions and ignite curiosity? Are business rule engines obsolete?

Track Session - Rethinking Your Product Data Syndication Strategy
Track B: Business Strategy and Value: Optimize The Impact
1:00 PM - 1:45 PM | Delivery Style: Hybrid | Room No : CR 1040

Paul Haskins
Global Practice Lead for Gartner Consulting for Data and Analytics

Paul Haskins liaises with the Gartner Research communities to develop and deliver new services that advance data, analytics and AI to enable clients to increase their decision intelligence and operate at digital scale. Previous to Gartner, Mr. Haskins was VP Consulting at CGI Group, where he was responsible for the IM group of practices, including IM business consulting, ECM, WCM and collaboration. He led a team of four directors and 40 consultants and was directly engaged in strategic consulting initiatives. Mr. Haskins was also responsible for service delivery to Government of Canada clients in the science, financial regulatory and Parliamentary clusters.

Research shows the Mastered Domains will increasingly be shared externally with Product Data a clear favorite. Objectively identifying strengths and weaknesses is the starting point for process improvement and ultimate transformation. Focus is on creating policies, procedures and shared service efficiencies in the creation and distribution of product data assets.

Workshop - Enhance Your Data Wrangling with Dataflows and Datamarts
Track A: Innovation: Emerging Technologies and Trends
1:00 PM - 2:45 PM | Delivery Style: In-Person | Room No : CR 1031

Patrick LeBlanc
Principal Program Manager

Patrick LeBlanc is a currently a Principal Program Manager at Microsoft and a contributing partner to Guy in a Cube. Along with his 15+ years’ experience in IT he holds a Masters of Science degree from Louisiana State University. He is the author and co-author of five SQL Server books. Prior to joining Microsoft he was awarded Microsoft MVP award for his contributions to the community. Patrick is a regular speaker at many SQL Server Conferences and Community events.

Ed Corcoran
Cloud Solutions Architect

Husband, father, world traveler, current Cloud Solutions Architect for Microsoft, former DBA, and a reformed systems administrator, who started as a paratrooper.Ed is an experienced Solutions Architect with a demonstrated history of working with Cloud Scale Data Solutions. Skilled in Data Warehousing, Data Governance, Power BI, Cosmos DB, Machine Learning, Azure Data Services, and Team Building. Ed also wrote a book: the Microsoft Power BI Data Analyst Certification Guide

Apply the power of the Microsoft Cloud to your data preparation challenges. Dataflows OR Datamarts are an exciting new capability that any Excel or Power BI user can leverage to speed up time to insight.

Track Session - SAP Analytics Cloud Top 10 New Features & Roadmap
Track B: Business Strategy and Value: Optimize The Impact
1:00 PM - 1:45 PM | Delivery Style: Hybrid | Room No : CR 3021

Patrice Czapski
Executive Solution Engineer

Patrice Czapski is a member of the SAP BTP Center of Excellence. She has been working with SAP’s data & analytics solutions for over 25 years and is widely known for being an expert in all things analytics

Andre Lopez
Principal Solution Engineer, BTP East

Andre is an experienced solution advisor. He started his journey in Europe in early 2000 focusing on data & Analytics solutions. He works closely with customers demonstrating the value of SAP Analytics solutions for their specific needs. He’s an avid chess player and he had the chance to cross the path of several world champions when following the games. He lives in NYC and enjoys the cultural vibrancy of the city.

An overview of the Top 10 new features within SAP Analytics Cloud and a view into what lies ahead.

Workshop - Advanced Dashboard Actions (Parameter & Set Actions)
Track A: Innovation: Emerging Technologies and Trends
1:00 PM - 2:45 PM | Delivery Style: In-Person | Room No : CR 3222

Autumn Battani,
PhData Senior Principal Consultant

Autumn is a Tableau Ambassador, has received 6 VOTDs, is a Tableau featured author, and co-leads a Tableau community initiative.

Luke Stanke,
PhData SVP, Analytics and Tableau Visionary

Luke has been using Tableau for over ten years and is a 4-time Tableau Visionary—a recognition given by Tableau to only 45 people worldwide wide for their knowledge of Tableau, their willingness to share that knowledge with others, and help support the global Tableau community. Luke co-leads Workout Wednesday—where the community is challenged to recreate a visualization in Tableau given scant instructions.

Jenn Hunter
PhData Senior Principal Consultant

Jenn co-leads analytics delivery at phData. She is a 3x Tableau Ambassador and has led her local Tableau User Group (Pittsburgh) for the past 6 years.

In addition to Filter, Highlight, URL, and Sheet actions, you can use Tableau Parameter and Set Actions to control your Dashboards. This session will take a deep dive into advanced actions.

1:45 PM

Break - 1:45 PM - 2:00 PM

2:00 PM

Track Session - Journey from Business Analyst to Citizen Data Scientist
Track B: Business Strategy and Value: Optimize The Impact
2:00 PM - 2:45 PM | Delivery Style: Hybrid | Room No : CR 1040

Pier Bobys
Sr. Solution Advisor, Advanced Technologies

Pier Bobys is a Senior Solution Advisor on the Alteryx Advanced Technologies team where she gets to focus primarily on the data science aspects of the Alteryx platform.  Before joining Alteryx, she worked in a variety of roles, including marketing analytics at Time, Inc and American Express, consulting with Booz Allen Hamilton and then shifting gears to pre-sales at IBM and SAP.  She’s passionate about analytics and loves nothing more than talking to customers about their data and how Alteryx can help them achieve their analytics goals.   

The analytics skill gap is growing every year, there are simply not enough data scientists in the world to address the need for data analysis in the marketplace. Most organizations cannot keep up with the influx of data and all the business questions that need to be answered. Modern analytics tools can empower business users and knowledge workers to bridge that gap and upskill them to use data science and assisted modeling every day. In this session we will discuss the journey from Business Analyst to a Citizen Data Scientist and how you can leverage assisted modeling and modern tools to ask and answer more complicated data questions.

Round Table - Practical Insights using Augmented Analytics.
Track A: Innovation: Emerging Technologies and Trends
2:00 PM - 2:45 PM | Delivery Style: Hybrid | Room No : CR 3021

Jason Yeung
VP, Analytics Center of Excellence

Jason Yeung is the Vice President of SAP’s Business Technology Platform (BTP) Center of Excellence practice.  In this role, he leads a team of subject matter experts that work to evangelize, build demand, create innovative plays, and drive customer success for SAP’s portfolio of data and analytics solutions.  He is passionate about all things analytics and is constantly pushing the technology boundaries to build innovative value-based solutions to solve complex analytics challenges.  Prior to SAP, Mr. Yeung held various leadership roles sales, pre-sales, and product management – all in the analytics space.

Patrice Czapski
Executive Solution Engineer

Patrice Czapski is a member of the SAP BTP Center of Excellence. She has been working with SAP’s data & analytics solutions for over 25 years and is widely known for being an expert in all things analytics

Tom Urso
Principal Solutions Architect

Tom is an experienced and passionate innovation thought leader. He loves helping both commercial and government customers challenge traditional thinking and discover new ways to leverage the latest technologies to solve real problems that deliver customer value through design thinking methodologies. Tom is a subject matter expert and continual learner in the areas of analytics, data warehousing and predictive technology solutions. He can be found dressed up as Obi Wan at a cosplay event, riding his mountain bike day or night and always up for a good episode of Cash Cab and of course Star trek as you would expect from a self-proclaimed geek.

Come learn how you can solve business challenges in a new way with augmented intelligence. This session will explore:
* Applying machine learning to your business questions
* Comparing and contrasting a typical data discovery process and results
* Other types of business problems and how data structures might differ from standard analytical use cases

2:45 PM

Break - 2:45 PM - 3:00 PM

3:00 PM

Closing Note - Closing Remark and Panel Discussion with Hershey Leaders
Track B: Business Strategy & Value
3:00 PM - 3:45 PM | Delivery Style: Hybrid | Room No : CR 1040

Ryan Gelburd,
Dir. Enterprise Data Technology

Ryan has over 12 years of Data and Analytics experience, wearing different hats throughout his time in the IS organization. A primary driver to success has been cross functional collaboration, bridging IT with business partners to build an enterprise data strategy that aligns to the LSP vision. Ryan is currently a leader in the Enterprise Data organization, working with a diverse and talented team of data professionals responsible for the delivery of data and analytical solutions to drive value across the business.

Achim Welter
Sr Dir ERP Digital & IT Strategy

IT Strategist and Leader with more than 25 years of experience across all aspects of IT. Achim is the IT Leader and Strategist for Hershey’s S/4 Transformation. In addition, he is leading Hershey’s IT Strategy, Enterprise Architecture and Enterprise Data Team. He holds an MBA from Wharton, and a Master in Computer Science from the University of the German Armed Forces (Munich, Germany).

Stephen Hendrie,
VP Chief Information Security Officer

Big picture strategist qualified with over 20 years of information technology experience. Continuously developing self-starter with a passion for innovative problem solving and solution delivery in information security and risk management. Focused on driving bottom-line business impact by aligning security investments with business needs, delivering insights to business decision-making, and avoiding losses from security incidents.

Jay Cheedella,
VP Global Business Services

Jay Cheedella is Vice President, Global Business Services at The Hershey Company. In this role, she is responsible for leading a 500+ person multi-location team to simplify, standardize and streamline business processes by leveraging skill and scale, process optimization, automation and technology. Jay joined Hershey in 2020 from Molson Coors where she worked for 20+ years in various business and IS roles. She led the Transformation Management Office for business transformation, was Integration Lead for implementing end-to-end business process and ERP systems, headed Global Business Services and transitioned scope from Finance, HR, Procurement, Supply Chain and Sales functions. Prior to that she also led Internal Audit, managed IT portfolio and deployed several ERP solutions. Her passion is process improvement, change management and problem solving. Jay has a master’s degree in Physics from S V University, Tirupati, India and an MBA in e-commerce from Marquette University, Milwaukee, Wisconsin.

Davd Nolen,
VP National Category Management

Experienced Vice President in Shopper Insights & Category Management with a demonstrated history of working in the consumer goods industry. Advanced knowledge in category management applications such as Nielsen, IRI, JDA, APT and many other capabilities. Cross functional experience in Demand Planning, Supply Chain, Sales, Retail, and Customer Service, I enjoy working with retailers to drive sustainable growth. I am graduate from Penn State university.

Beth Correll,
Sr Dir Finance Transformation

Beth Correll is a veteran Supply Chain and Finance professional who has been with Hershey for over 24 years. With an Industrial Engineering background, using data and analytics to drive powerful business insights and efficiencies is part of her DNA. After spending many years in the Supply Chain, Beth moved into the Finance organization 4 years ago, and today leads Hershey’s Finance Transformation Management Office. She is a passionate change agent with a people-centric approach, working to ensure that Hershey’s Global Finance organization has the tools and capabilities needed to serve the business as we achieve our aspirational vision for the future.

Nishant Kumar,
Sr Dir Strategy Insights & Analysis

Nishant is a growth strategist and techno-optimist, focused on leveraging data and analytics to unlock disruptive but sustainable growth. He has more than 10 years of growth and business transformation consulting experience for Fortune 500 Consumer Packaged Goods executives in North America, Europe, Southeast Asia, and Australasia with Kearney and over 8 years of experience leading corporate and divisional strategy for the Hershey Company. He currently leads Strategy, Insights and Analytics for The Hershey Experience team.

Ryan Britt,
Dir Operations Business Development

Experienced Supply Chain Director with a demonstrated history of working in the consumer goods industry. Experienced in Operations Management in Operations Management, Consumer Products, Management, Continuous Improvement, Analytics, and Planning Systems. Strong support commercial partner with an MBA focused in Finance, General from Penn State University.

Organizations are relying on growing volumes of increasingly diverse data to differentiate themselves competitively. Indeed, business success relies more and more on being able to speed the delivery of intelligent data analytics into every process, touchpoint, and decision.

Hershey must continually modernize its data management platforms and practices in order to unlock the full value of this precious asset. The modernization journey involves innovative technologies and migrating data assets to enterprise platforms that embody cloud-native, elastic, real-time, and on-demand architectures.

In this panel discussion, we will talk about how we as an organization are modernizing our data analytics practices. The focus will be on how Hershey's Leaders are optimizing their data analytics strategies in order to address new challenges and opportunities.